A good start. Thank you.

Toronto FC today put out another open letter, emailed to supporters and posted on their website here.

After the previous letter of apology and removing of two games from the season ticket package, this details the further actions they've taken after listening to feedback that's been so freely and angrily offered up at the townhall meetings, message boards, conversations with account reps and so on over the last month or so.

What are those actions?  Firstly, a price freeze guarantee, if you renew your season ticket for 2011, the price won't increase for 2012.
Secondly, a guarantee that the 2012 package will only include the MLS games and 2 Voyageur cup games.  Everything else will be optional and sold seperately.
Thirdly, a committment to two further townhall meetings in 2011.
Finally, renewing Season ticket holders will get the home opener in 2011 free, refunded one way or another from their ticket package.

There was also talk of improving transportation to and from BMO field, and of course for the on the pitch side of things, they're "working hard to assemble a management team that is second to none in Major League Soccer."

For me, the last part is by far the most important factor, and it obviously remains to be seen how that will work out, even after the appointments we probably won't know for a year or two.  On the ticketing side of things, there'll no doubt still be many questions, and some people still won't be satisfied, but for now, I'm impressed that they've listened and taken concrete action in the right direction.

I'll upgrade my "mangy flea-ridden pigeon" from a few posts ago to something very tasty, if still a bit small, let's say a Pheasant.

Thank you.